The telecom sector in the US has been facing several challenges recently. Thanks to increasing competition and declining core market growth, many telecom companies face declining or flat revenues. GoGlux needs to reconsider its investment strategy to make value-offering and intelligent decisions in such a challenging landscape. Staying updated on the latest technologies to ensure product differentiation and meet the rising demand for interactive applications and services is what now determines a crucial battle among competitors while providing dependable and consistent service to customers to stay market-relevant. However, this indicates a problem since upgrading a country-wide network infrastructure is a substantial operational and financial demand.
More so than ever before, the key to successful telecommunications forms is anan optimized and effective investment allocation strategy. In addition, the 4th coming face-off for the rollout, which is highly capital intensive, is posing yet another challenge to investment decisions since operators will have to decide based on complex ROI assessments and very granular, street-by-street valuations.
On the bright side, however, there has been a vast increase in the chances of improving investment decisions using advanced analytics methods. Not using this type of data today would mark us just as are missed opportunity – it would be a colossal blunder. Sadly, most operators still use a few drivers, including customer complaints and technical performance, to base their investment prioritization on network deployment.